Lisa Hoover, Head of Experience and Design at Karsun Solutions recently joined John Gilroy and the Federal Tech Podcast. In this insightful discussion, they delve into the evolving Customer Experience (CX) landscape in the midst of rapid technological change.

Shifting from UX to CX

In their discussion, Lisa describes the evolution of focus from user experience (UX), which centers on digital product solutions, to CX, an all-encompassing approach to technology products. CX considers entire interactions a person has with an organization’s brand, throughout their entire relationship with that brand including solutions, services, and of course, the UX on an organization’s website. 

In the federal sector, there’s a growing awareness of CX. This was driven by previous executive orders on federal customer experience and service delivery. However, Lisa notes that initially, the focus was often on meeting requirements, simply “checking a box” for CX rather than truly embracing human-centered design principles.

The Legacy System Challenge 

A significant hurdle in improving federal CX is the prevalence of legacy IT systems. These monolithic systems with complex, entangled codebases make modernization difficult. Customers often get stuck with inefficient processes due to these outdated applications, and manual patches only exacerbate the problem. Lisa observes this is why a “checking-the-box” approach to requirements is not enough, organizations need to implement a holistic, product mindset.

Unlike commercial companies that can independently implement user-friendly changes, the federal government faces limitations due to these legacy systems and strict compliance requirements, including those surrounding data privacy and security. That’s why, Lisa notes, only 23% of Americans believe federal services are easy to navigate, indicating a significant need for improvement

Measuring CX Effectiveness 

Measuring the impact of CX improvements is more complex than measuring UX, where metrics like bounce rate and time to task completion are readily available from web analytics and other resources. In the past, insights into customer challenges were often buried in support tickets, making it difficult to establish a baseline for improvement. However, with the rise of artificial intelligence (AI), organizations can tease apart the complex relationships between online and offline activities, paint a clearer picture, and improve customer experience.

The Dawn of Approachable AI 

Shifting the conversation to the role of AI in addressing these challenges, Lisa emphasizes that AI has become increasingly “approachable.”  Modern AI has moved from an abstract concept to a mainstream technology, largely due to advancements like OpenAI. This increased familiarity makes federal customers more open to accepting AI-powered solutions.

AI for Efficiency at Scale

AI presents a remarkable opportunity to achieve efficiency at scale within federal agencies. Instead of replacing humans, AI can help individuals become more efficient by automating manual tasks and allowing them to focus on higher-value work. For instance, developers currently spend a significant amount of time troubleshooting legacy systems; AI can help reduce this well-known “time suck.”

A Blueprint for Modernization

Karsun Solutions offers a potential solution with its ReDuX AI-powered modernization platform. ReDuX creates a blueprint of a legacy system, breaking down the architecture and the behavior of the system’s users. This provides situational awareness and context awareness, allowing various stakeholders to understand the system as a whole. This comprehensive view helps teams devise strategic modernization plans beyond simply “patching holes.” By offering this overarching blueprint, ReDux aims to take the guesswork out of legacy system challenges.

Streamlining Decision-Making with AI

AI, when integrated with platforms like ReDuX, can significantly streamline decision-making and accelerate modernization efforts. By providing a holistic view of complex systems, teams can identify areas for improvement, implement standardized solutions, and measure the impact. AI-powered tools like chatbots and augmented reality can further guide users and help interpret data for UI improvements at scale.

The Future of Efficiency and Enhanced CX 

Lisa concludes by expressing excitement about the future. She envisions increased adaptation of AI-enhanced solutions like ReDuX to modernize legacy systems more efficiently. The goal is to create federal services that are more usable, faster, and ultimately lead to satisfied and joyful customers. The key takeaway is that efficiency, enabled by understanding the big picture and leveraging AI responsibly, will be crucial in transforming federal IT and customer experience.

To learn more about Karsun’s ReDuX modernization platform, visit GoReDuX.AI. To listen to the full podcast, tune in at https://www.theoakmontgroupllc.com/ep-220-how-customer-experience-can-make-or-break-federal-technology-initiatives/

Happy Valentine’s Day from the Enterprise Modernization Experts! Today, we’re sending our love to the designers, developers, and data engineers who deliver excellence to our government customers and the American people. Driving this performance are the dedicated teams diving into the latest technology solutions. Among those cutting edge solutions are these digital transformation trends we love here at Karsun Solutions.

Designing with a Product Mindset

The Product Mindset empowers teams as they design applications in a way that adapts to the ever-changing digital landscape. As we enter a period requiring adaptability and a forward-thinking approach, the Product Mindset asks teams to consider how the system will be used now and in the future and how they can introduce efficiency now while building to scale. 

This mindset emphasizes moving from a “building” to a “dwelling” perspective. This focuses the process on continuous design as a form of continuous improvement. That includes modeling user experiences, using modern platforms, and implementing layered designs. Learn how Karsun does this with our Digital Transformation Toolkit in this white paper from the Karsun Innovation Center.

https://karsun-llc.com/resource/design-for-every-next-2/

Generative AI for Human-Centered Design

Another key digital transformation component is human-centered design (HCD.) This approach centers design using practices that identify whether the product matches the expectations of its human users. This is achieved by building in continuous feedback and using practices that assist product teams as they identify whether design supports or hinders users.

While human-centered design brings humanity back to software development, it also helps teams ensure the product is used as intended. It uses tools, like those built with machine learning (ML) and artificial intelligence (AI), to process user data and generate new insights. From these behavioral insights business analysts and others can more quickly generate requirements to ensure functionality carries over to the new systems built by the product team. 

As a final process improvement and efficiency-boosting feature, systems using Generative AI learn from the best practices of the development teams using these tools. When well integrated into platforms like Karsun’s ReDuX AI, the team may use AI to identify the practices that best help achieve their product goals. Based on these insights, the team can add guard rails, further engineer their model, or use agentic AI to generate code, templates, and other resources in line with those recommendations.

Zero Trust Architecture Boosted by Security-Led Practices

When using zero trust architecture (ZTA), systems continuously validate every interaction with the system. Using this approach, teams build systems that limit the ability of people and devices to access it, assuming that by default, they are not to be trusted. Zero trust best practices are essential when building secure architecture designed to adapt to changing needs and evolving threats. The ZTA approach includes well-architected practices. It also includes integrating emerging technologies. 

When teams use security-led practices, such as zero trust architecture and well-architected principles, they can now use AI to enhance their capabilities. That includes using predictive AI to identify risks and generative AI (GenAI) to address those hazards. Teams using our ReDuX AI-powered digital transformation engine use GenAI to proactively recommend best practices, generate guard rails based on established policies, and build templates so they can scale their practices more effectively. 

At Karsun, we design large-scale government IT solutions that enhance the capabilities of our agency partners and drive performance. Our commitment to solid digital transformation and design practices is part of our enduring commitment to technology solutions for every next. Our experts deliver these robust enterprise solutions at agencies across the federal government. At the same time, our innovators explore, prototype, and implement the latest technologies as part of delivering truly transformative solutions. If any of these trends pique your interest, we invite you to connect with our Karsun Innovation Center team and discover how you can begin your technology journey.

Every day over 21,000 people use U.S. government websites. Given this, incorporating the needs of millions of users while modernizing on a large scale can be daunting. Karsun Solutions President Terry Miller joins John Gilroy and the Federal Tech Podcast to share how a product mindset combined with Karsun’s Digital Transformation toolkits enable agencies to meet their mission while meeting the expectations of its users.

The Product Mindset

In the interview, Miller describes how legacy application modernization can get bogged down by a focus on adding functionality over a focus on the product as a whole. He notes by taking a product mindset, technology teams instead consider the purpose of the product and what it is supposed to do for its users. This goes beyond adding features or modernizing to meet new requirements. Instead, product mindset oriented modernization considers the long-term vision for the product. It involves stakeholders from the beginning to ensure their vision is part of the collective vision. This includes adopting feedback loops, like those used in human centered design, to ensure consistent input from the beginning.

Toolkits Accelerate Transformation

Miller explained the second part of Karsun’s approach to design at scale is its Digital Transformation Toolkits. These resources and playbooks accelerate transformation as Karsun begins its modernization process. For example, the Digital Transformation Design Toolkit uses a system of 40 different components enabling our developers to quickly create U.S. Web Design System (USWDS) standards compliant interfaces. This allows rapid interaction from prototype to production while engaging the frequent feedback cycle needed for product mindset development. Miller mentions Karsun’s new Design for Every Next whitepaper dives deeper into this relationship. Produced by the Karsun Innovation Center, the paper examines user experience throughout the modernization process.
The podcast is out now. Tune in to the Federal Tech Podcast on Apple Podcasts, Spotify, or at https://www.theoakmontgroupllc.com/ep-73-how-to-build-federal-systems-for-scale-and-resilience/.

Over 21,000 people visit U.S. government websites each day. The annual paperwork burden for executive departments and agencies exceeds 9 billion hours. Adopting next-generation user experience practices can address these challenges. By considering the needs of all stakeholders, designing for scale can improve the user experience, reducing paperwork and empowering agencies to meet their mission no matter the changing digital landscape. 

In 2021, the Executive Order on Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government called on agencies to improve government performance while using proven best practices such as human centered design and service delivery models. We must embed the user experience in the process to meet these requirements as early as possible. It compels us to take a long view. We should take a product oriented mindset that asks not how we can introduce a particular feature or functionality but how the product itself will be used past the completion of a modernization project. 

We have applied this approach to modernization projects for our customers in the acquisitions, aviation, and grants management industries. Aligning to industry standards, some of our applications see more than 1 million registered users. Using repeatable processes, we enable User Experience/User Interface (UI/UX) on a massive scale as we modernize complex systems for our agency customers. We collect our best practices, resources, and components into toolkits used by our teams. Now we have assembled our insights into a white paper from our Karsun Innovation Center.  

Our new Design for Every Next white paper takes you step by step through this process. From building your data capabilities to effectively analyzing stakeholder needs to creating effective feedback loops. We also share best practices and strategies for leveraging emerging technologies to implement new enhancements quickly. We also share our component-based approach to rapidly iterating and prototyping interfaces. Part of our Digital Transformation Toolkits, our Design Toolkit ensures teams have the resources and expertise to accelerate transformation with a comprehensive view of stakeholder needs and wants.  Download the white paper at https://karsun-llc.com/resource/design-for-every-next-2/.

Promote Transparency is one of the three Ethical Governance Principles in the Federal Data Strategy. This 10-year vision statement drives agencies across the government to build better tools to bring valuable insights to decision makers and citizens. Nowhere is this clearer than in government dashboards and data visualizations which must clearly communicate complex information in a meaningful manner for their users.

Modernizing Legacy Dashboards

Leveraging its business intelligence and visualization expertise, Karsun recently engaged in such a dashboard modernization project with one of its government customers. This customer was charged with delivering a dashboard that provides insights to both internal stakeholders and key decision-makers outside the organization. The goal was to allow users to access the dashboard for data-driven decision-making while enhancing transparency and adhering to the Conscious Design principles outlined in the Federal Data Strategy.

An on-premise legacy application added complexity to the modernization project. Moreover, the previous dashboard was built by different vendors with a mix of features and functionality. As a result, Karsun’s customer needed to provide a new, user-friendly dashboard. It also strove to limit human error with the data submission and ingestion process while seeing a decrease in operations and maintenance costs. Using a modularized approach, the customer wanted one, coherent dashboard. The customer envisioned a streamlined data submission process while reducing the time required for making new data sets available and improving speed-to-insight.

Combining Design and Data Expertise

The Karsun Data Practice uses DataOps to bring together data platform and engineering with business intelligence and visualization expertise. In doing so, it worked with its customer to deliver a solution that not only used DataOps principles but also incorporated best practices for usability and visualizing data within the dashboard.

Working with the on-premise application and within the requirements set by another project partner, Karsun built the data objects. Backend microservices utilizing RESTful API fetched data from an API service call and prepared the visualization using the Python Plotly visualization library. Those visualizations are then delivered as a JSON object.

An additional component to dashboard modernization is user experience. The President’s Executive Order on Customer Experience compels the government to design and deliver services “with a focus on the actual experience of the people whom it is meant to serve.” As practitioners, this order draws the spotlight to a range of design methodologies intended to enhance transparency and the overall experience for all users.

This project used human centered design (HCD), putting user needs, desires, and abilities at the center of the process. This also uses iterative feedback from each step to inform the analysis. Seeking clarity at each step, it transitions the dashboard away from a mixed experience that’s difficult for users to navigate and hard for the customer to maintain.

It uses a three step process. The first step is Demand Side Analysis. This engages users at the earliest opportunity through interviews and surveys. The team also conducts a Prior Usage Analysis. Next, they design a User Centered Service Delivery Model. This incorporates Design Thinking, Service Design, and Detailed Design. Finally, they again Engage Product Users by introducing Mock-Ups, Prototypes, and Wireframes. After iterating through these three steps, the team identified and built an application layer on a PHP/Drupal framework allowing for easy content manipulation without requiring technical knowledge.

User Friendly, Data Driven Insights at Lower Cost

This modernization project sunsetted legacy infrastructure and reduced high-cost maintenance. The new dashboard application further streamlined data collection, introduced omnichannel distribution of IT data, and improved the overall user experience. Moreover, by improving the process through human centered design, the customer improved the user’s ability to make evidence based decisions.

This project not only enhanced user experience it also supported requests for better data-driven decision making in government. While modernization projects frequently address high maintenance costs, human centered design adds an additional element. Improved user experience not only saves money, it enhances transparency, delivering better government to all.

This month we’re sharing success stories from our Data Practice. Follow us on LinkedIn for more insights. Check out our Data Solutions section for more from our Enterprise Modernization Experts.